The Merhar Agency LLC
Based on public information · Profile not yet claimedLicensed agency · channel not confirmed
Offices: Willoughby · OhioThe Merhar Agency LLC is a licensed insurance agency licensed in Willoughby, OH. Lines listed: Auto, Home, Commercial, Life, Flood, Boat/Watercraft, Condo, Motorcycle, Recreational, Renters, RV, Umbrella. Founding or history: 1955. Agency Match assessments based on public information: Looking to Buy high; Business Partnerships medium. 30 publicly sourced facts with links.
How we determined the info on this profile
- License record: taken from the state license roster.
- Offices: based on offices listed on the agency's website. More than one office can count toward the Looking to Buy score.
- Lines of business: based on text on the agency's website. They can count toward the Strategic Partnership score.
- Leadership: based on text on the agency's website. It can count toward the Mentorship & Peer Connection score.
- Carrier partnerships: based on carriers named on the agency's website.
- Looking to Buy: scored from documented acquisitions, growth and offices on the public record.
- Open to Selling: not enough public facts for a score.
- Mentorship & Peer Connections: not enough public facts for a score.
- Business Partnerships: scored from specialties, markets and carriers published on the agency's website.
Research
Detailed profile
Geography
1 documented offices
Ownership events
2
Ownership
Not confirmed
Agency Match assessments
Agency Match uses public information and a proprietary scoring model to identify possible business opportunities. Ratings indicate potential, not confirmed interest, unless explicitly noted.
Looking to Buy
High · 60Public signs the agency buys or absorbs other agencies: past acquisitions, growth by acquisition, added offices and the depth to integrate a book.
Agency Match score: 60/100 · Medium confidence: 3+ public facts
Why: Documented acquisition of another agency; serves more than one state or a wide region; three or more named leaders
- Documented acquisition of another agency · Noda Agency merged with Merhar Agency in 2018merharagency.com
- Serves more than one state or a wide region · Ohio and Pennsylvaniamerharagency.com
- Three or more named leaders · Lou Merhar (1955-1977)merharagency.com
- Public history of 15+ years in business or in the industry · 1955merharagency.com
What this rating was based on (4 factors)
Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.
- Documented acquisition of another agency+35 pts
- Noda Agency merged with Merhar Agency in 2018merharagency.com
- Serves more than one state or a wide region (supporting)+10 pts
- Ohio and Pennsylvaniamerharagency.com
- Three or more named leaders (supporting)+10 pts
- Lou Merhar (1955-1977)merharagency.com
- Jerry Merhar (1975-2018)merharagency.com
- Mike and Max Merhar (2002-current)merharagency.com
- Max Merhar serves as Vice Presidentmerharagency.com
- Mike Merhar is the Agency Principalmerharagency.com
- Darlene Phillips is Office Managermerharagency.com
- Betty Denholm is Customer Service Representativemerharagency.com
- Emma Tomaselli serves as receptionistmerharagency.com
- Public history of 15+ years in business or in the industry (supporting)+5 pts
- 1955merharagency.com
Total: 60 points → Agency Match score 60/100, rated High (High at 60+, Medium at 35+).
Confidence (separate from the rating): Medium confidence: 3+ public facts · 11 facts from 1 website.
Not known publicly: Whether the agency is buying now and at what size; Financing and integration capacity.
Open to Selling
Acquisition Research Fit
Low · 8Acquisition Research Fit is low. Formation year 1955 is on a verified record (71 years in operation). The rating stays Low because years in operation and size are a business profile, not a transition. This is not a statement that the agency wants to sell.
- Formation year 1955 is on a verified record (71 years in operation). Verified · +8 ptsmerharagency.com
Confidence: low. Separate from the rating.
Not on file: Owner tenure is not established; No internal succession document; Confirmed sale interest is unknown.
Confirmed sale interest: Unknown
Mentorship & Peer Connections
Insufficient EvidencePublic signs of industry standing and willingness to share know-how: association leadership, teaching, memberships, recognition and tenure.
Why: Public history of 15+ years in business or in the industry; public history of 30+ years in business or in the industry; three or more named leaders
- Public history of 15+ years in business or in the industry · 1955merharagency.com
- Public history of 30+ years in business or in the industry · 1955merharagency.com
- Three or more named leaders · Lou Merhar (1955-1977)merharagency.com
What this rating was based on (3 factors)
Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.
- Public history of 15+ years in business or in the industry (supporting)+10 pts
- 1955merharagency.com
- Public history of 30+ years in business or in the industry (supporting)+5 pts
- 1955merharagency.com
- Three or more named leaders (supporting)+5 pts
- Lou Merhar (1955-1977)merharagency.com
- Jerry Merhar (1975-2018)merharagency.com
- Mike and Max Merhar (2002-current)merharagency.com
- Max Merhar serves as Vice Presidentmerharagency.com
- Mike Merhar is the Agency Principalmerharagency.com
- Darlene Phillips is Office Managermerharagency.com
- Betty Denholm is Customer Service Representativemerharagency.com
- Emma Tomaselli serves as receptionistmerharagency.com
Total: 20 points → Insufficient Evidence: a rating needs at least two facts including one core factor for this assessment.
Confidence (separate from the rating): not given without a rating · 10 facts from 1 website.
Not known publicly: Whether the principals want to mentor or be mentored.
Business Partnerships
Medium · 35Public signs the agency would complement others: niche specialties, referral or partner relationships, broad carrier access, both personal and commercial lines, and regional reach.
Agency Match score: 35/100 · Medium confidence: 3+ public facts
Why: Three or more carriers named; serves more than one state or a wide region; several documented lines of business
- Three or more carriers named · Nationwidemerharagency.com
- Serves more than one state or a wide region · Ohio and Pennsylvaniamerharagency.com
- Several documented lines of business · Auto, Home, Commercial, Life, Flood, Boat/Watercraft, Condo, Motorcycle, Recreational, Renters, RV, Umbrellamerharagency.com
What this rating was based on (3 factors)
Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.
- Three or more carriers named+15 pts
- Nationwidemerharagency.com
- Auto-Ownersmerharagency.com
- Dairylandmerharagency.com
- Foremostmerharagency.com
- Grangemerharagency.com
- National Generalmerharagency.com
- Progressivemerharagency.com
- Westfieldmerharagency.com
- Serves more than one state or a wide region+10 pts
- Ohio and Pennsylvaniamerharagency.com
- Several documented lines of business (supporting)+10 pts
- Auto, Home, Commercial, Life, Flood, Boat/Watercraft, Condo, Motorcycle, Recreational, Renters, RV, Umbrellamerharagency.com
- Auto, Home, Commercial, Life, Flood, Boat/Watercraft, Condo, Motorcycle, Recreational, Renters, RV, Umbrellamerharagency.com
- Auto, Home, Commercial, Life, Flood, Boat, Condo, Motorcycle, Recreational, Renters, RV, Umbrella Insurancemerharagency.com
- Lines of business: General Liabilitymerharagency.com
Total: 35 points → Agency Match score 35/100, rated Medium (High at 60+, Medium at 35+).
Confidence (separate from the rating): Medium confidence: 3+ public facts · 13 facts from 1 website.
Not known publicly: Which partnerships the agency would welcome; Carrier appointments not published online.
Record & channel
Ohio resident business-entity license (NPN 16931471), licensed at Willoughby, OH
gateway.insurance.ohio.govLicensed agency · channel not confirmed
No published statement found yet saying whether this agency is independent or represents one carrier.
Not confirmed. Names on a website or license are not treated as proof of who owns the agency.
Website: www.merharagency.com
Locations & footprint
Willoughby, Ohio
Operating office
Documented offices are not necessarily the full service area. Acquisitions do not establish additional offices.
Highlights
Story so far
- —
Family-Owned
Published - 2018
Noda Agency merged with Merhar Agency in 2018
Published
People & affiliations
Devoted Experts: Lou Merhar- 1955 to 1977
Jerry Merhar- 1975 to 2018
Mike and Max Merhar- 2002 to current.
Max Merhar serves as Vice President of The Merhar Agency, continuing a proud legacy as a third-generation insurance professional.
Mike took over as the Agency Principal of the Merhar Agency from his father Jerry in 2013, continuing the family tradition of providing trusted insurance and financial advice to our clients throughout Ohio and Pennsylvan
When her father retired to Florida in 2000, Darlene brought her insurance skills and customer care to the Merhar Agency, as Office Manager.
Betty continued her position with the Merhar Agency, as a customer service representative and Darlene’s right hand and assistant.
Emma Tomaselli serves as the receptionist at the Merhar Agency, where she provides a warm, professional first point of contact for clients.
Names & entities
Legal name on license record
Facts from published sources (30 verified)
4077 Clark Ave. Willoughby, OH 44094
“The Merhar Agency LLC 4077 Clark Ave. Willoughby, OH 44094”merharagency.com
1955
“Founded in 1955, our family-owned insurance agency remains committed to helping customers in Willoughby and throughout Northeast Ohio protect the people, property, and plans that matter most.”merharagency.com
Family-Owned
“Family-Owned Insurance Agency in Willoughby, Ohio Since 1955”merharagency.com
Auto, Home, Commercial, Life, Flood, Boat/Watercraft, Condo, Motorcycle, Recreational, Renters, RV, Umbrella
“The Merhar Agency offers a broad selection of personal insurance solutions. Protect your vehicle with auto insurance and your property with home insurance . We also provide coverage for renters, condos, motorcycles, recreational vehicles, boats, and watercraft. Additional options include flood, umbrella, and life insurance. Local business owners can also turn to our team for commercial insurance designed aroundand liability risks.”merharagency.com
Willoughby and Northeast Ohio
“Founded in 1955, our family-owned insurance agency remains committed to helping customers in Willoughby and throughout Northeast Ohio protect the people, property, and plans that matter most.”merharagency.com
4077 Clark Ave., Willoughby, OH 44094
“The Merhar Agency LLC 4077 Clark Ave. Willoughby, OH 44094”merharagency.com
1955
“Established in 1955, The Merhar Agency has proudly served its members and community, for over 65 years and through 3 generations!”merharagency.com
Lou Merhar (1955-1977)
“Devoted Experts: Lou Merhar- 1955 to 1977”merharagency.com
Mike and Max Merhar (2002-current)
“Mike and Max Merhar- 2002 to current.”merharagency.com
Nationwide
“The Merhar Agency, is recognized as one of Nationwide's few Heritage Agencies”merharagency.com
Auto, Home, Commercial, Life, Flood, Boat/Watercraft, Condo, Motorcycle, Recreational, Renters, RV, Umbrella
“Auto Insurance Home Insurance Commercial Insurance Life Insurance Flood Insurance Boat/Watercraft Insurance Condo Insurance Motorcycle Insurance Recreational Insurance Renters Insurance RV Insurance Umbrella Insurance”merharagency.com
North East Ohio
“The Merhar Agency has been serving North East Ohio as a full service insurance agency for over 50 yrs.”merharagency.com
4077 Clark Ave. Willoughby, OH 44094
“The Merhar Agency LLC 4077 Clark Ave. Willoughby, OH 44094”merharagency.com
Max Merhar serves as Vice President
“Max Merhar serves as Vice President of The Merhar Agency, continuing a proud legacy as a third-generation insurance professional.”merharagency.com
Mike Merhar is the Agency Principal
“Mike took over as the Agency Principal of the Merhar Agency from his father Jerry in 2013, continuing the family tradition of providing trusted insurance and financial advice to our clients throughout Ohio and Pennsylvania.”merharagency.com
Darlene Phillips is Office Manager
“When her father retired to Florida in 2000, Darlene brought her insurance skills and customer care to the Merhar Agency, as Office Manager.”merharagency.com
Betty Denholm is Customer Service Representative
“Betty continued her position with the Merhar Agency, as a customer service representative and Darlene’s right hand and assistant.”merharagency.com
Emma Tomaselli serves as receptionist
“Emma Tomaselli serves as the receptionist at the Merhar Agency, where she provides a warm, professional first point of contact for clients.”merharagency.com
Noda Agency merged with Merhar Agency in 2018
“In June of 2018 the Noda Agency merged with and is now a satellite office of the Merhar Agency.”merharagency.com
Auto, Home, Commercial, Life, Flood, Boat, Condo, Motorcycle, Recreational, Renters, RV, Umbrella Insurance
“Auto Insurance Home Insurance Commercial Insurance Life Insurance Flood Insurance Boat/Watercraft Insurance Condo Insurance Motorcycle Insurance Recreational Insurance Renters Insurance RV Insurance Umbrella Insurance”merharagency.com
Ohio and Pennsylvania
“providing trusted insurance and financial advice to our clients throughout Ohio and Pennsylvania.”merharagency.com
Lines of business: General Liability
“General Liability”merharagency.com