Mercer Insurance Associates,inc

Based on public information · Profile not yet claimed

Independent agency

Offices: Princeton · West Virginia

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Mercer Insurance Associates,inc is an independent insurance agency licensed in Princeton, WV. Lines listed: Auto, Home, Business, Life, Health Insurance. Founding or history: 1995. Agency Match assessments based on public information: Business Partnerships medium. 22 publicly sourced facts with links.

How we determined the info on this profile

License record: taken from the state license roster.
Offices: based on offices listed on the agency's website. More than one office can count toward the Looking to Buy score.
Lines of business: based on text on the agency's website. They can count toward the Strategic Partnership score.
Carrier partnerships: based on carriers named on the agency's website.
Looking to Buy: not enough public facts for a score.
Open to Selling: not enough public facts for a score.
Mentorship & Peer Connections: not enough public facts for a score.
Business Partnerships: scored from specialties, markets and carriers published on the agency's website.

Research

Detailed profile

Geography

1 documented offices

Ownership events

None documented

Ownership

Not confirmed

Agency Match assessments

Agency Match uses public information and a proprietary scoring model to identify possible business opportunities. Ratings indicate potential, not confirmed interest, unless explicitly noted.

Looking to Buy

Insufficient Evidence

Public signs the agency buys or absorbs other agencies: past acquisitions, growth by acquisition, added offices and the depth to integrate a book.

Why: Serves more than one state or a wide region; public history of 15+ years in business or in the industry

Serves more than one state or a wide region · Princeton, Mercer County, WV and VAmercerinsuranceonline.com
Public history of 15+ years in business or in the industry · 1995mercerinsuranceonline.com

What this rating was based on (2 factors)

Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.

Serves more than one state or a wide region (supporting)+10 pts
- Princeton, Mercer County, WV and VAmercerinsuranceonline.com
Public history of 15+ years in business or in the industry (supporting)+5 pts
- 1995mercerinsuranceonline.com

Total: 15 points → Insufficient Evidence: a rating needs at least two facts including one core factor for this assessment.

Confidence (separate from the rating): not given without a rating · 2 facts from 1 website.

Not known publicly: Whether the agency is buying now and at what size; Financing and integration capacity.

Open to Selling

Acquisition Research Fit

Low · 5

Acquisition Research Fit is low. Formation year 1995 is on a verified record (31 years in operation). The rating stays Low because years in operation and size are a business profile, not a transition. This is not a statement that the agency wants to sell.

Formation year 1995 is on a verified record (31 years in operation). Verified · +5 ptsmercerinsuranceonline.com

Confidence: low. Separate from the rating.

Not on file: Owner tenure is not established; No internal succession document; Confirmed sale interest is unknown.

Confirmed sale interest: Unknown

Mentorship & Peer Connections

Insufficient Evidence

Public signs of industry standing and willingness to share know-how: association leadership, teaching, memberships, recognition and tenure.

Why: Public history of 15+ years in business or in the industry; public history of 30+ years in business or in the industry

Public history of 15+ years in business or in the industry · 1995mercerinsuranceonline.com
Public history of 30+ years in business or in the industry · 1995mercerinsuranceonline.com

What this rating was based on (2 factors)

Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.

Public history of 15+ years in business or in the industry (supporting)+10 pts
- 1995mercerinsuranceonline.com
Public history of 30+ years in business or in the industry (supporting)+5 pts
- 1995mercerinsuranceonline.com

Total: 15 points → Insufficient Evidence: a rating needs at least two facts including one core factor for this assessment.

Confidence (separate from the rating): not given without a rating · 2 facts from 1 website.

Not known publicly: Whether the principals want to mentor or be mentored.

Business Partnerships

Medium · 35

Public signs the agency would complement others: niche specialties, referral or partner relationships, broad carrier access, both personal and commercial lines, and regional reach.

Agency Match score: 35/100 · Medium confidence: 3+ public facts

Why: Three or more carriers named; serves more than one state or a wide region; several documented lines of business

Three or more carriers named · Erie Insurancemercerinsuranceonline.com
Serves more than one state or a wide region · Princeton, Mercer County, WV and VAmercerinsuranceonline.com
Several documented lines of business · Auto, Home, Business, Life, Health Insurancemercerinsuranceonline.com

What this rating was based on (3 factors)

Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.

Three or more carriers named+15 pts
- Erie Insurancemercerinsuranceonline.com
- Dairylandmercerinsuranceonline.com
- Erie Insurancemercerinsuranceonline.com
- Highmark BCBS of West Virginiamercerinsuranceonline.com
- Municipal Mutual of West Virginiamercerinsuranceonline.com
- Progressivemercerinsuranceonline.com
- West Virginia National Auto Insurance Comercerinsuranceonline.com
- Farmers Mutual of West Virginiamercerinsuranceonline.com
Serves more than one state or a wide region+10 pts
- Princeton, Mercer County, WV and VAmercerinsuranceonline.com
Several documented lines of business (supporting)+10 pts
- Auto, Home, Business, Life, Health Insurancemercerinsuranceonline.com
- Auto, Home, Business, Life, Health Insurancemercerinsuranceonline.com
- Auto, Home & Personal Insurance, Business Insurance, Life Insurancemercerinsuranceonline.com

Total: 35 points → Agency Match score 35/100, rated Medium (High at 60+, Medium at 35+).

Confidence (separate from the rating): Medium confidence: 3+ public facts · 12 facts from 1 website.

Not known publicly: Which partnerships the agency would welcome; Carrier appointments not published online.

Record & channel

License recordPublicly sourced

West Virginia resident business-entity license #100112945 (NPN 3007405), licensed at Princeton, WV

sbs.naic.org

ChannelPublicly sourced

Independent agency

“Mercer Insurance Associates an independent agency serving our customers since 1995.”

Mercer Insurance Associates,inc

Agency Match assessments

Looking to Buy

Open to Selling

Mentorship & Peer Connections

Business Partnerships

Record & channel

Locations & footprint

Highlights

Names & entities

Facts from published sources (22 verified)