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Moore Insurance Service

Based on public information · Profile not yet claimed

Licensed agency · channel not confirmed

Offices: Celina · Ohio
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Moore Insurance Service is a licensed insurance agency licensed in Ohio City, OH. Lines listed: Property and casualty insurance, income tax preparation. Founding or history: 1891. Agency Match assessments based on public information: Business Partnerships medium. 20 publicly sourced facts with links.

How we determined the info on this profile
  • License record: taken from the state license roster.
  • Offices: based on offices listed on the agency's website. More than one office can count toward the Looking to Buy score.
  • Lines of business: based on text on the agency's website. They can count toward the Strategic Partnership score.
  • Leadership: based on text on the agency's website. It can count toward the Mentorship & Peer Connection score.
  • Carrier partnerships: based on carrier logos on the agency's website.
  • Looking to Buy: not enough public facts for a score.
  • Open to Selling: not enough public facts for a score.
  • Mentorship & Peer Connections: not enough public facts for a score.
  • Business Partnerships: scored from carrier logos on the agency's website and from other public facts.

Research

Detailed profile

Geography

1 documented offices

Ownership events

2

Ownership

Not confirmed

Agency Match assessments

Agency Match uses public information and a proprietary scoring model to identify possible business opportunities. Ratings indicate potential, not confirmed interest, unless explicitly noted.

Looking to Buy

Insufficient Evidence

Public signs the agency buys or absorbs other agencies: past acquisitions, growth by acquisition, added offices and the depth to integrate a book.

Why: Serves more than one state or a wide region; three or more named leaders; public history of 15+ years in business or in the industry

What this rating was based on (3 factors)

Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.

  1. Serves more than one state or a wide region (supporting)+10 pts
  2. Three or more named leaders (supporting)+10 pts
  3. Public history of 15+ years in business or in the industry (supporting)+5 pts

Total: 25 points → Insufficient Evidence: a rating needs at least two facts including one core factor for this assessment.

Confidence (separate from the rating): not given without a rating · 7 facts from 1 website.

Not known publicly: Whether the agency is buying now and at what size; Financing and integration capacity.

Open to Selling

Acquisition Research Fit

Low · 8

Acquisition Research Fit is low. Formation year 1891 is on a verified record (135 years in operation). The rating stays Low because years in operation and size are a business profile, not a transition. This is not a statement that the agency wants to sell.

Confidence: low. Separate from the rating.

Not on file: Owner tenure is not established; No internal succession document; Confirmed sale interest is unknown.

Confirmed sale interest: Unknown

Mentorship & Peer Connections

Insufficient Evidence

Public signs of industry standing and willingness to share know-how: association leadership, teaching, memberships, recognition and tenure.

Why: Public history of 15+ years in business or in the industry; three or more named leaders

What this rating was based on (2 factors)

Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.

  1. Public history of 15+ years in business or in the industry (supporting)+10 pts
  2. Three or more named leaders (supporting)+5 pts

Total: 15 points → Insufficient Evidence: a rating needs at least two facts including one core factor for this assessment.

Confidence (separate from the rating): not given without a rating · 6 facts from 1 website.

Not known publicly: Whether the principals want to mentor or be mentored.

Business Partnerships

Medium · 55

Public signs the agency would complement others: niche specialties, referral or partner relationships, broad carrier access, both personal and commercial lines, and regional reach.

Agency Match score: 55/100 · Medium confidence: 3+ public facts

Why: Niche specialty line documented; three or more carriers named; serves more than one state or a wide region

What this rating was based on (4 factors)

Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.

  1. Niche specialty line documented+20 pts
  2. Three or more carriers named+15 pts
  3. Serves more than one state or a wide region+10 pts
  4. Several documented lines of business (supporting)+10 pts

Total: 55 points → Agency Match score 55/100, rated Medium (High at 60+, Medium at 35+).

Confidence (separate from the rating): Medium confidence: 3+ public facts · 9 facts from 1 website.

Not known publicly: Which partnerships the agency would welcome; Carrier appointments not published online.

Record & channel

License recordPublicly sourced

Ohio resident business-entity license (NPN 17806401), licensed at Ohio City, OH

gateway.insurance.ohio.gov
ChannelUnknown

Licensed agency · channel not confirmed

No published statement found yet saying whether this agency is independent or represents one carrier.

OwnershipUnknown

Not confirmed. Names on a website or license are not treated as proof of who owns the agency.

Website: www.moore-insurance-service.com

Locations & footprint

Celina, Ohio

Operating office

PublishedBrowse city

Ohio City, Ohio

Licensed in state

RecordBrowse city

Documented offices are not necessarily the full service area. Acquisitions do not establish additional offices.

Highlights

Property and casualty insurance, income tax preparationFounding: 1891

Story so far

  1. —

    Family owned and operated

    Published
  2. —

    Fifth Generation Family Owned and Operated

    Published

People & affiliations

George Moore Sr.Published

In 1891, George Moore Sr. came to Ohio City, OH from Clermont County

George Moore Jr.Published

passing the business on to George Moore Jr. George Jr. and his wife, Emily, continued the insurance business

Norman George MoorePublished

in 1960 their son, Norman George Moore joined them. In 1963, history repeated itself when George Jr. died of a heart attack, leaving the business to Norman.

Rachel (King) MosierPublished

In 2014, the fifth generation of the Moore family, Rachel (King) Mosier, began working for the family agency

Sara (King) FrankPublished

and in 2024, Sara (King) Frank joined the agency to work with her sister and mother.

Names & entities

MOORE INSURANCE SERVICERecord

Legal name on license record

Facts from published sources (20 verified, 1 unverified)

Ownership eventPublicly sourced

Family owned and operated

“We are a family owned and operated insurance agency serving Ohio & Indiana.”
moore-insurance-service.com
Office locationPublicly sourced

Office location: 114 S Main St, Ohio City, Ohio, USA

“114 S Main St, Ohio City, Ohio, USA”
moore-insurance-service.com
Line of businessPublicly sourced

Property and casualty insurance, income tax preparation

“We offer a variety of property and casualty insurance services with free quotes. We also offer income tax preparation and filing at competitive rates.”
moore-insurance-service.com
Line of businessPublicly sourced

Home and auto insurance

“Looking for home and/or auto insurance? We work with multiple companies to provide you with a variety of options and competitive prices.”
moore-insurance-service.com
Line of businessPublicly sourced

Farm and commercial insurance

“Whether you own a small business or have farm coverage needs, we can help! Protect your small business with our commercial coverage options. We offer farm policies specifically tailored to safeguard your unique assets”
moore-insurance-service.com
Market servedPublicly sourced

Ohio & Indiana

“We are a family owned and operated insurance agency serving Ohio & Indiana.”
moore-insurance-service.com
FoundingPublicly sourced

1891

“In 1891, George Moore Sr. came to Ohio City, OH from Clermont County, walking the entire distance on a railroad track.”
moore-insurance-service.com
LeadershipPublicly sourced

George Moore Sr.

“In 1891, George Moore Sr. came to Ohio City, OH from Clermont County”
moore-insurance-service.com
LeadershipPublicly sourced

George Moore Jr.

“passing the business on to George Moore Jr. George Jr. and his wife, Emily, continued the insurance business”
moore-insurance-service.com
LeadershipPublicly sourced

Norman George Moore

“in 1960 their son, Norman George Moore joined them. In 1963, history repeated itself when George Jr. died of a heart attack, leaving the business to Norman.”
moore-insurance-service.com
LeadershipPublicly sourced

Rachel (King) Mosier

“In 2014, the fifth generation of the Moore family, Rachel (King) Mosier, began working for the family agency”
moore-insurance-service.com
LeadershipPublicly sourced

Sara (King) Frank

“and in 2024, Sara (King) Frank joined the agency to work with her sister and mother.”
moore-insurance-service.com
Ownership eventPublicly sourced

Fifth Generation Family Owned and Operated

“Fifth Generation Family Owned and Operated Serving Customers Since 1891”
moore-insurance-service.com
Office locationPublicly sourced

Office location: 114 S Main St, Ohio City, Ohio, USA

“114 S Main St, Ohio City, Ohio, USA”
moore-insurance-service.com
Office locationPublicly sourced

Celina, OH

“The agency expanded its operation in 2005, adding a second office location in Celina , OH.”
moore-insurance-service.com
Line of businessPublicly sourced

home, auto, life, farm, business, and health insurance; income tax service

“Norman continued the business with home, auto, life, farm, business, and health insurance while adding an income tax service.”
moore-insurance-service.com
Line of businessPublicly sourced

Lines of business: Farm/Commercial

“Farm/Commercial”
moore-insurance-service.com
CarrierPublicly sourced

Western Reserve

“Western Reserve Group Logo”
moore-insurance-service.com
CarrierPublicly sourced

Auto-Owners

“Auto-Owners Logo”
moore-insurance-service.com
CarrierPublicly sourced

Progressive

“Progressive Logo”
moore-insurance-service.com
Show 1 unverified fact (did not pass QA)
FoundingDid not pass QA

George Moore Sr.

“Fortunately, George had also founded an insurance business that was then his full time venture until the time of his death”

QA note: Unverified: value not supported by quote. Shown for transparency; not treated as a fact.

moore-insurance-service.com