Heydinger Insurance Group INC
Based on public information · Profile not yet claimedIndependent agency
Offices: Kenton & Plain City & Marysville · OhioHeydinger Insurance Group INC is an independent insurance agency licensed in Kenton, OH. Its website lists offices in Kenton, Plain City, Marysville. Lines listed: Auto, Home, Business, Commercial, and Life Insurance. Founding or history: 1984. Agency Match assessments based on public information: Mentorship & Peer Connections medium; Looking to Buy low; Business Partnerships low. 35 publicly sourced facts with links.
How we determined the info on this profile
- License record: taken from the state license roster.
- Offices: based on offices listed on the agency's website. More than one office can count toward the Looking to Buy score.
- Lines of business: based on text on the agency's website. They can count toward the Strategic Partnership score.
- Leadership: based on text on the agency's website. It can count toward the Mentorship & Peer Connection score.
- Carrier partnerships: based on carriers named on the agency's website and on carrier logos on the agency's website.
- Looking to Buy: scored from documented acquisitions, growth and offices on the public record.
- Open to Selling: not enough public facts for a score.
- Mentorship & Peer Connections: scored from public signs of leadership, teaching and association ties.
- Business Partnerships: scored from carrier logos on the agency's website and from other public facts.
Research
Detailed profile
Geography
3 documented offices
Ownership events
2
Ownership
Not confirmed
Agency Match assessments
Agency Match uses public information and a proprietary scoring model to identify possible business opportunities. Ratings indicate potential, not confirmed interest, unless explicitly noted.
Looking to Buy
Low · 30Public signs the agency buys or absorbs other agencies: past acquisitions, growth by acquisition, added offices and the depth to integrate a book.
Agency Match score: 30/100 · Medium confidence: 3+ public facts
Why: Two or more documented offices; three or more named leaders; public history of 15+ years in business or in the industry
- Two or more documented offices · 111 E Columbus St. Kenton, Ohio 43326nheydinger.com
- Three or more named leaders · Tom Newland serving policyholders for over 37 yearsnheydinger.com
- Public history of 15+ years in business or in the industry · 1958nheydinger.com
What this rating was based on (3 factors)
Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.
- Two or more documented offices+15 pts
- 111 E Columbus St. Kenton, Ohio 43326nheydinger.com
- 154 North Chillicothe Street Plain City, Ohio 43064nheydinger.com
- Marysville, Ohio 43040nheydinger.com
- Three or more named leaders (supporting)+10 pts
- Tom Newland serving policyholders for over 37 yearsnheydinger.com
- Principal agentnheydinger.com
- Leadership: Chad Heydinger Co Founder Of Heydinger Insurance Groupnheydinger.com
- Leadership: Tasha Heydinger Co Founder Of Heydinger Insurance Groupnheydinger.com
- Leadership: Lisa Smucker Second Generation Owner Of Smucker Insurancenheydinger.com
- Leadership: Ralph Smucker Second Generation Owner Of Smucker Insurancenheydinger.com
- John Woodward, Presidentnheydinger.com
- Public history of 15+ years in business or in the industry (supporting)+5 pts
- 1958nheydinger.com
Total: 30 points → Agency Match score 30/100, rated Low (High at 60+, Medium at 35+).
Confidence (separate from the rating): Medium confidence: 3+ public facts · 11 facts from 1 website.
Not known publicly: Whether the agency is buying now and at what size; Financing and integration capacity.
Open to Selling
Acquisition Research Fit
Low · 11Acquisition Research Fit is low. Formation year 1958 is on a verified record (68 years in operation). 3 documented office cities. Market segment C is descriptive context. The rating stays Low because years in operation and size are a business profile, not a transition. This is not a statement that the agency wants to sell.
- Formation year 1958 is on a verified record (68 years in operation). Verified · +8 ptsnheydinger.com
- 3 documented office cities. Market segment C is descriptive context. Verified · +3 ptsnheydinger.com
Confidence: low. Separate from the rating.
Not on file: Owner tenure is not established; No internal succession document; Confirmed sale interest is unknown.
Confirmed sale interest: Unknown
Mentorship & Peer Connections
Medium · 35Public signs of industry standing and willingness to share know-how: association leadership, teaching, memberships, recognition and tenure.
Agency Match score: 35/100 · Medium confidence: 3+ public facts
Why: Insurance or business association membership; public history of 15+ years in business or in the industry; public history of 30+ years in business or in the industry
- Insurance or business association membership · Kenton Chamber of Commercenheydinger.com
- Public history of 15+ years in business or in the industry · 1958nheydinger.com
- Public history of 30+ years in business or in the industry · 1984nheydinger.com
- Three or more named leaders · Tom Newland serving policyholders for over 37 yearsnheydinger.com
What this rating was based on (4 factors)
Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.
- Insurance or business association membership+15 pts
- Kenton Chamber of Commercenheydinger.com
- Public history of 15+ years in business or in the industry (supporting)+10 pts
- 1958nheydinger.com
- Public history of 30+ years in business or in the industry (supporting)+5 pts
- 1984nheydinger.com
- Three or more named leaders (supporting)+5 pts
- Tom Newland serving policyholders for over 37 yearsnheydinger.com
- Principal agentnheydinger.com
- Leadership: Chad Heydinger Co Founder Of Heydinger Insurance Groupnheydinger.com
- Leadership: Tasha Heydinger Co Founder Of Heydinger Insurance Groupnheydinger.com
- Leadership: Lisa Smucker Second Generation Owner Of Smucker Insurancenheydinger.com
- Leadership: Ralph Smucker Second Generation Owner Of Smucker Insurancenheydinger.com
- John Woodward, Presidentnheydinger.com
Total: 35 points → Agency Match score 35/100, rated Medium (High at 60+, Medium at 35+).
Confidence (separate from the rating): Medium confidence: 3+ public facts · 10 facts from 1 website.
Not known publicly: Whether the principals want to mentor or be mentored.
Business Partnerships
Low · 30Public signs the agency would complement others: niche specialties, referral or partner relationships, broad carrier access, both personal and commercial lines, and regional reach.
Agency Match score: 30/100 · Medium confidence: 3+ public facts
Why: Three or more carriers named; several documented lines of business; two or more documented offices
- Three or more carriers named · Specializing In Erie Insurancenheydinger.com
- Several documented lines of business · Auto, Home, Business, Commercial, and Life Insurancenheydinger.com
- Two or more documented offices · 111 E Columbus St. Kenton, Ohio 43326nheydinger.com
What this rating was based on (3 factors)
Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.
- Three or more carriers named+15 pts
- Specializing In Erie Insurancenheydinger.com
- Erie Insurancenheydinger.com
- Progressivenheydinger.com
- Western Reservenheydinger.com
- Travelersnheydinger.com
- Nationwidenheydinger.com
- Hagertynheydinger.com
- Grangenheydinger.com
- Several documented lines of business (supporting)+10 pts
- Auto, Home, Business, Commercial, and Life Insurancenheydinger.com
- car, home, business, commercial, and life insurancenheydinger.com
- Auto Insurance, Homeowners Insurance, Personal Insurance, Business Insurance, Life Insurancenheydinger.com
- Two or more documented offices (supporting)+5 pts
- 111 E Columbus St. Kenton, Ohio 43326nheydinger.com
- 154 North Chillicothe Street Plain City, Ohio 43064nheydinger.com
- Marysville, Ohio 43040nheydinger.com
Total: 30 points → Agency Match score 30/100, rated Low (High at 60+, Medium at 35+).
Confidence (separate from the rating): Medium confidence: 3+ public facts · 14 facts from 1 website.
Not known publicly: Which partnerships the agency would welcome; Carrier appointments not published online.
Record & channel
Ohio resident business-entity license (NPN 1929208), licensed at Kenton, OH
gateway.insurance.ohio.govIndependent agency
“We are Independent Agents in Kenton, Ohio, free to choose the best carrier for your insurance needs.”nheydinger.com
Not confirmed. Names on a website or license are not treated as proof of who owns the agency.
Website: www.nheydinger.com
Locations & footprint
Kenton, Ohio
Operating office
Plain City, Ohio
Operating office
Marysville, Ohio
Operating office
Documented offices are not necessarily the full service area. Acquisitions do not establish additional offices.
Highlights
Story so far
- 2014
2014
PublishedHistorical event: not credited to this agency as a buyer. "They merged with Heydinger Insurance Group ... to operate as Newland-Heydinger" does not establish which party acquired the other.
- 2022
2022
PublishedHistorical event: not credited to this agency as a buyer. "decided to merge with ... Heydinger Insurance Group who are very honored to be a part of Smucker Insurance" does not establish a buyer.
People & affiliations
Tom Newland has been serving policyholders for over 37 years and has 2 staff members in the industry for over a decade.
Principal agent, Tom Newland, has over 35 years of insurance experience, which allows him to better serve you.
Chad Heydinger Co Founder Of Heydinger Insurance Group
Tasha Heydinger Co Founder Of Heydinger Insurance Group
Lisa Smucker Second Generation Owner Of Smucker Insurance
Ralph Smucker Second Generation Owner Of Smucker Insurance
John Woodward President
John Woodward President
Kenton Chamber of Commerce
Names & entities
Legal name on license record
Facts from published sources (35 verified, 3 unverified)
111 E Columbus St. Kenton, Ohio 43326
“Kenton Office Newland-Heydinger Insurance 111 E Columbus St. Kenton , Ohio 43326”nheydinger.com
154 North Chillicothe Street Plain City, Ohio 43064
“Plain City Office Smucker Insurance Agency 154 North Chillicothe Street Plain City , Ohio 43064”nheydinger.com
Marysville, Ohio 43040
“Marysville Office Heydinger Insurance Group Marysville, Ohio 43040”nheydinger.com
Tom Newland serving policyholders for over 37 years
“Tom Newland has been serving policyholders for over 37 years and has 2 staff members in the industry for over a decade.”nheydinger.com
Auto, Home, Business, Commercial, and Life Insurance
“Newland-Heydinger Insurance specializes in car, home, business, commercial, and life insurance.”nheydinger.com
Specializing In Erie Insurance
“Specializing In Erie Insurance Erie Insurance has been helping customers since 1925 with their auto, home, business, and life insurance needs.”nheydinger.com
Kenton, Hardin County, and All of Ohio
“Insuring Kenton, Hardin County, and All of Ohio We offer top notch service with some of the best companies in the industry.”nheydinger.com
1984
“Newland Insurance was founded in 1984 by Thomas Newland.”nheydinger.com
2014
“They merged with Heydinger Insurance Group in October of 2014 to operate as Newland-Heydinger Insurance Agency in Kenton”nheydinger.com
111 East Columbus Street in Kenton
“the Heydinger’s thought it would be a good time to move the growing business into the bank building at 111 East Columbus Street in Kenton.”nheydinger.com
Principal agent
“Principal agent, Tom Newland, has over 35 years of insurance experience, which allows him to better serve you.”nheydinger.com
1958
“Soon, he added additional insurance companies, and founded Smucker Insurance Agency in 1958.”nheydinger.com
2022
“In 2022 Ralph and wife Lisa Smucker decided to merge with Chad & Tasha Heydinger with Heydinger Insurance Group”nheydinger.com
Independent Agents
“We are Independent Agents in Kenton, Ohio, free to choose the best carrier for your insurance needs.”nheydinger.com
154 North Chillicothe Street Plain City, Ohio 43064
“Smucker Insurance Agency 154 North Chillicothe Street Plain City , Ohio 43064”nheydinger.com
Marysville, Ohio 43040
“Marysville Office Heydinger Insurance Group Marysville, Ohio 43040”nheydinger.com
car, home, business, commercial, and life insurance
“Newland-Heydinger Insurance Provides car, home, business, commercial, and life insurance to Kenton, Bellefontaine, Marysville, Plain City, Columbus and all of Ohio.”nheydinger.com
Kenton Chamber of Commerce
“Associations Community Associations Kenton Chamber of Commerce”nheydinger.com
111 E Columbus St. Kenton, Ohio 43326
“Kenton Office Newland-Heydinger Insurance 111 E Columbus St. Kenton , Ohio 43326”nheydinger.com
154 North Chillicothe Street Plain City, Ohio 43064
“Plain City Office Smucker Insurance Agency 154 North Chillicothe Street Plain City , Ohio 43064”nheydinger.com
Marysville, Ohio 43040
“Marysville Office Heydinger Insurance Group Marysville, Ohio 43040”nheydinger.com
Leadership: Chad Heydinger Co Founder Of Heydinger Insurance Group
“Chad Heydinger Co Founder Of Heydinger Insurance Group”nheydinger.com
Leadership: Tasha Heydinger Co Founder Of Heydinger Insurance Group
“Tasha Heydinger Co Founder Of Heydinger Insurance Group”nheydinger.com
Leadership: Lisa Smucker Second Generation Owner Of Smucker Insurance
“Lisa Smucker Second Generation Owner Of Smucker Insurance”nheydinger.com
Leadership: Ralph Smucker Second Generation Owner Of Smucker Insurance
“Ralph Smucker Second Generation Owner Of Smucker Insurance”nheydinger.com
Auto Insurance, Homeowners Insurance, Personal Insurance, Business Insurance, Life Insurance
“Insurance Auto Insurance Homeowners Insurance Personal Insurance Business Insurance Life Insurance”nheydinger.com
Erie Insurance
“Specializing In Erie Insurance "ERIE Auto Insurance Quote"”nheydinger.com
Kenton, Bellefontaine, Marysville, Plain City, Columbus and all of Ohio
“Newland-Heydinger Insurance Provides car, home, business, commercial, and life insurance to Kenton, Bellefontaine, Marysville, Plain City, Columbus and all of Ohio.”nheydinger.com
Grange
“Erie Insurance Progressive Western Reserve Group Woodville Mutual The Travelers Indemnity Company Nationwide Insurance Goodville Mutual Casualty Tuscarora Wayne Insurance Berkshire Hathaway Homestate Companies Hagerty Insurance Grange Insurance Companies Insurance Quotes Facebook This field is for validation purposes and should be left unchanged.”nheydinger.com
Show 3 unverified facts (did not pass QA)
Leadership: John Woodward President
“John Woodward President”
QA note: Unverified: testimonial context. Shown for transparency; not treated as a fact.
nheydinger.comPresident
“John Woodward President”
QA note: Unverified: testimonial context. Shown for transparency; not treated as a fact.
nheydinger.comLeadership: John Woodward President
“John Woodward President”
QA note: Unverified: testimonial context. Shown for transparency; not treated as a fact.
nheydinger.com