The Modern Insurance Store LLC
Based on public information · Profile not yet claimedIndependent agency
Offices: Bethel · OhioThe Modern Insurance Store LLC is an independent insurance agency licensed in Bethel, OH. Lines listed: Medicare, Health, Life, Long Term Care. Agency Match assessments based on public information: Business Partnerships medium. 28 publicly sourced facts with links.
How we determined the info on this profile
- License record: taken from the state license roster.
- Offices: based on offices listed on the agency's website. More than one office can count toward the Looking to Buy score.
- Lines of business: based on text on the agency's website. They can count toward the Strategic Partnership score.
- Leadership: based on text on the agency's website. It can count toward the Mentorship & Peer Connection score.
- Carrier partnerships: based on carriers named on the agency's website.
- Looking to Buy: not enough public facts for a score.
- Open to Selling: not enough public facts for a score.
- Mentorship & Peer Connections: not enough public facts for a score.
- Business Partnerships: scored from specialties, markets and carriers published on the agency's website.
Research
Detailed profile
Geography
1 documented offices
Ownership events
None documented
Ownership
Not confirmed
Agency Match assessments
Agency Match uses public information and a proprietary scoring model to identify possible business opportunities. Ratings indicate potential, not confirmed interest, unless explicitly noted.
Looking to Buy
Insufficient EvidencePublic signs the agency buys or absorbs other agencies: past acquisitions, growth by acquisition, added offices and the depth to integrate a book.
Why: Serves more than one state or a wide region
- Serves more than one state or a wide region · Cincinnati, OH and surrounding counties; 25 states beyond Ohiomoderninsurancestore.com
What this rating was based on (1 factor)
Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.
- Serves more than one state or a wide region (supporting)+10 pts
- Cincinnati, OH and surrounding counties; 25 states beyond Ohiomoderninsurancestore.com
Total: 10 points → Insufficient Evidence: a rating needs at least two facts including one core factor for this assessment.
Confidence (separate from the rating): not given without a rating · 1 facts from 1 website.
Not known publicly: Whether the agency is buying now and at what size; Financing and integration capacity.
Open to Selling
Acquisition Research Fit
Insufficient EvidenceNo Acquisition Research Fit rating. Years in operation alone, or size alone, is not a rating.
- A current principal's tenure is documented at 20 years, separate from the agency's age. Verified · +6 ptsmoderninsurancestore.com
Confidence: low. Separate from the rating.
Not on file: Years in operation are not established; No internal succession document; Confirmed sale interest is unknown.
Confirmed sale interest: Unknown
Mentorship & Peer Connections
Insufficient EvidencePublic signs of industry standing and willingness to share know-how: association leadership, teaching, memberships, recognition and tenure.
Why: Not enough public information for this assessment.
What this rating was based on (0 factors)
Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.
No factor in this rubric was found in public information.
Total: 0 points → Insufficient Evidence: a rating needs at least two facts including one core factor for this assessment.
Confidence (separate from the rating): not given without a rating · 0 facts from 0 websites.
Not known publicly: Whether the principals want to mentor or be mentored.
Business Partnerships
Medium · 55Public signs the agency would complement others: niche specialties, referral or partner relationships, broad carrier access, both personal and commercial lines, and regional reach.
Agency Match score: 55/100 · Medium confidence: 3+ public facts
Why: Niche specialty line documented; three or more carriers named; serves more than one state or a wide region
- Niche specialty line documented · Medicare, Health, Life, Long Term Caremoderninsurancestore.com
- Three or more carriers named · Aetnamoderninsurancestore.com
- Serves more than one state or a wide region · Cincinnati, OH and surrounding counties; 25 states beyond Ohiomoderninsurancestore.com
- Several documented lines of business · Medicare, Health, and Life Insurancemoderninsurancestore.com
What this rating was based on (4 factors)
Based on public information. Points come from a fixed rubric. The score is a sum of points, not a probability. Confidence is shown separately and does not change the rating.
- Niche specialty line documented+20 pts
- Medicare, Health, Life, Long Term Caremoderninsurancestore.com
- Three or more carriers named+15 pts
- Aetnamoderninsurancestore.com
- Anthemmoderninsurancestore.com
- Humanamoderninsurancestore.com
- Mutual Of Omahamoderninsurancestore.com
- Unitedhealthcaremoderninsurancestore.com
- Devoted Healthmoderninsurancestore.com
- Wellcaremoderninsurancestore.com
- Molinamoderninsurancestore.com
- Serves more than one state or a wide region+10 pts
- Cincinnati, OH and surrounding counties; 25 states beyond Ohiomoderninsurancestore.com
- Several documented lines of business (supporting)+10 pts
- Medicare, Health, and Life Insurancemoderninsurancestore.com
- Medicare Advantage, Medicare Supplement, Life Insurance, Health Insurancemoderninsurancestore.com
- Lines of business: Medicare Advantage (Part C)moderninsurancestore.com
- Lines of business: Independent Life Insurance Agentsmoderninsurancestore.com
- Lines of business: Term Life Insurancemoderninsurancestore.com
- Lines of business: Whole Life Insurancemoderninsurancestore.com
Total: 55 points → Agency Match score 55/100, rated Medium (High at 60+, Medium at 35+).
Confidence (separate from the rating): Medium confidence: 3+ public facts · 16 facts from 1 website.
Not known publicly: Which partnerships the agency would welcome; Carrier appointments not published online.
Record & channel
Ohio resident business-entity license (NPN 17016829), licensed at Bethel, OH
gateway.insurance.ohio.govIndependent agency
“As independent agents, we’re not tied to any single company.”moderninsurancestore.com
Not confirmed. Names on a website or license are not treated as proof of who owns the agency.
Website: moderninsurancestore.com
Locations & footprint
Bethel, Ohio
Operating office
Documented offices are not necessarily the full service area. Acquisitions do not establish additional offices.
Highlights
People & affiliations
Anthony Selm Licensed Insurance Agent & Co-Owner — licensed since 2006, AHIP certified for 2026/2027.
John Daniel Farlow Licensed Insurance Agent & Co-Owner — licensed since 2006, AHIP certified for 2026/2027.
Names & entities
Legal name on license record
Facts from published sources (28 verified, 1 unverified)
Office location: 424 W Plane Street Bethel, OH 45106
“424 W Plane Street Bethel, OH 45106”moderninsurancestore.com
Independent agency
“As independent agents, we’re not tied to any single company.”moderninsurancestore.com
Medicare, Health, Life, Long Term Care
“offering Medicare Plans, Health Insurance, Life Insurance, and Long Term Care coverage”moderninsurancestore.com
Cincinnati and Southwest Ohio
“across Cincinnati and Southwest Ohio — including Hamilton, Clermont, Butler, and Warren County.”moderninsurancestore.com
Independent Medicare, health, and life insurance agency
“The Modern Insurance Store is an independent Medicare, health, and life insurance agency based in Bethel, Ohio”moderninsurancestore.com
424 W Plane Street, Bethel, OH 45106
“Our office is at 424 W Plane Street, Bethel, OH 45106, open Monday through Friday, 9:00 AM to 5:00 PM.”moderninsurancestore.com
Anthony Selm - Licensed Insurance Agent & Co-Owner
“Anthony Selm Licensed Insurance Agent & Co-Owner — licensed since 2006, AHIP certified for 2026/2027.”moderninsurancestore.com
John Daniel Farlow - Licensed Insurance Agent & Co-Owner
“John Daniel Farlow Licensed Insurance Agent & Co-Owner — licensed since 2006, AHIP certified for 2026/2027.”moderninsurancestore.com
Medicare, Health, and Life Insurance
“The Modern Insurance Store is an independent Medicare, health, and life insurance agency”moderninsurancestore.com
Cincinnati and Southwest Ohio
“serving Cincinnati and Southwest Ohio — with the option to meet in person, not just over the phone.”moderninsurancestore.com
Bethel, Clermont County, OH
“Our office is in Bethel, in Clermont County , and most of our Medicare clients come from Cincinnati and the surrounding Hamilton , Clermont , Butler , and Warren County area.”moderninsurancestore.com
Independent Agent
“We’re based in Bethel, we serve Cincinnati and the surrounding counties directly, and because we’re independent, we’re not limited to one insurance company’s products”moderninsurancestore.com
Aetna
“comparing Medicare Advantage and Medicare Supplement options from carriers including Humana, Aetna, Anthem Blue Cross Blue Shield, Mutual of Omaha, AARP/UnitedHealthcare, and HealthSpring”moderninsurancestore.com
Anthem
“comparing Medicare Advantage and Medicare Supplement options from carriers including Humana, Aetna, Anthem Blue Cross Blue Shield, Mutual of Omaha, AARP/UnitedHealthcare, and HealthSpring”moderninsurancestore.com
Humana
“comparing Medicare Advantage and Medicare Supplement options from carriers including Humana, Aetna, Anthem Blue Cross Blue Shield, Mutual of Omaha, AARP/UnitedHealthcare, and HealthSpring”moderninsurancestore.com
Mutual Of Omaha
“comparing Medicare Advantage and Medicare Supplement options from carriers including Humana, Aetna, Anthem Blue Cross Blue Shield, Mutual of Omaha, AARP/UnitedHealthcare, and HealthSpring”moderninsurancestore.com
Unitedhealthcare
“comparing Medicare Advantage and Medicare Supplement options from carriers including Humana, Aetna, Anthem Blue Cross Blue Shield, Mutual of Omaha, AARP/UnitedHealthcare, and HealthSpring”moderninsurancestore.com
Medicare Advantage, Medicare Supplement, Life Insurance, Health Insurance
“Medicare Advantage Plans Medicare Supplement Plans Life Insurance Health Insurance”moderninsurancestore.com
Cincinnati, OH and surrounding counties; 25 states beyond Ohio
“We’re also licensed in 25 states beyond Ohio, so there’s a good chance we can help you directly too”moderninsurancestore.com
Lines of business: Medicare Advantage (Part C)
“Medicare Advantage (Part C)”moderninsurancestore.com
Lines of business: Independent Life Insurance Agents
“Independent Life Insurance Agents”moderninsurancestore.com
Lines of business: Term Life Insurance
“Term Life Insurance”moderninsurancestore.com
Lines of business: Whole Life Insurance
“Whole Life Insurance”moderninsurancestore.com
Tenure: Meet Our Team Anthony Selm Licensed Insurance Agent & Co-Owner — licensed since 2006, AHIP certified for 2026/2027.
“Meet Our Team Anthony Selm Licensed Insurance Agent & Co-Owner — licensed since 2006, AHIP certified for 2026/2027.”moderninsurancestore.com
Tenure: Read Anthony’s full bio → John Daniel Farlow Licensed Insurance Agent & Co-Owner — licensed since 2006, AHIP certified for 2026/2027.
“Read Anthony’s full bio → John Daniel Farlow Licensed Insurance Agent & Co-Owner — licensed since 2006, AHIP certified for 2026/2027.”moderninsurancestore.com
Show 1 unverified fact (did not pass QA)
Works with local and national carriers
“We work with a variety of local and national insurance carriers offering Medicare Plans”
QA note: Unverified: value not supported by quote. Shown for transparency; not treated as a fact.
moderninsurancestore.com